Mercedes-Benz: Transparent Walls

This is partially an installation piece and partially advertising for Mercedes-Benz's new PreSafe feature. The new feature allows the car to recognize potential hazards as well as apply the brakes and prepare the passengers for impact.

Wow.

http://reviews.cnet.com/8301-13746_7-20041894-48.html

I also found it interesting that when I was searching for articles about the video, CNet came in as a higher result than AdWeek.

Ads Tailored To Recognized Demongraphics

http://www.psfk.com/2011/08/ads-tailored-based-on-recognized-demographics.html

http://www.psfk.com/2011/08/facial-recognition-technology-recommends-drink-selections-in-japan.html

This is pretty cool - billboards/vending machines change their content based on face-recognition technology to estimate your age within 10 years, to deliver a personalized message to the consumer.

-Haley

Samsung Tweetcracker Campaign

http://tweetcracker.com/

Jello Billboard

http://www.psfk.com/2011/08/jell-os-3d-billboard-smiles-or-frowns-twitters-mood.html

This is a neat part of the Crispin "Pudding Face" campaign for Jello. The face updates in real-time to reflect the happiness of the population based on tweets. It's cool...but since it's just averaged, the face probably won't fluctuate very much.

-Haley

Ivar's Billboards

Click here

Causing quite a sensation in the Seattle Metro area, “Billboards” resurrected the notorious antics of restaurateur, Ivar Hagland, famous for his advertising publicity stunts. Shot on location in the Puget Sound, the commercials took on a life of it’s own when residents and one Seattle Times staff reporter got a glimpse of the rising billboard. Fueled by nostalgia, the story of the found billboards immediately went viral! Tweets, a feature on a local television news station, and a front page spread in the Seattle Times left residents to wonder; could this be real? 


( Has nothing to do with digital but I had to share this with all of you)

Multitouch Experience Cube

http://vimeo.com/26677419

SENSORY-MINDS GmbH, in cooperation with "Montfort Werbung", has developed the "Multitouch Experience Cube" - an eye-catching interactive trade show event installation. The walkable LED cube for the GRASS GmbH showcase has been the highlight at the Interzum 2011 trade show in Cologne, the international leading fair for suppliers to the furniture industry.