Thursday, July 28, 2011
National Geographic Interactive Campaign
Where were you?
As the 10 year anniversary of 9/11 approaches, National Geographic Channel has
launched an interactive Facebook app, Remembering 9/11, where people can record where they were when the Twin Towers fell.
Developed with digital agency Neo-Pangea, the app will allow users to post brief accounts of their 9/11 experiences and mark their stories with location-specific tags to be featured on the interactive map. Users will be able to explore all posted anecdotes by location and filter stories to see their friends' stories and share comments.
http://creativity-online.com/work/national-geographic-channel-remembering-911/23964
Augmented Reality Advertising Takeover in Times Square
This just happened on Sunday.
The Public Ad Campaign was beta testing replacing the outdoor ads with artworks.
According to their blog, the video went viral before they even had a chance to release an "official" version. A much more extensive video will be released within the next week.
http://vimeo.com/26852474
Their biggest obstacle? Changing the art as often as the ads change, which is about every week or so.
The Public Ad Campaign was beta testing replacing the outdoor ads with artworks.
According to their blog, the video went viral before they even had a chance to release an "official" version. A much more extensive video will be released within the next week.
http://vimeo.com/26852474
Their biggest obstacle? Changing the art as often as the ads change, which is about every week or so.
Tuesday, July 26, 2011
The Social Travel Revolution
Also, this just has a ton of useful information for reference:
http://www.digitalbuzzblog.com/infographic-the-social-travel-revolution/
This was the most interesting to me -
-Haley
http://www.digitalbuzzblog.com/infographic-the-social-travel-revolution/
This was the most interesting to me -
-Haley
YouTube Head Tracking
This is neat - and it opens up a whole new scope of possibilities for interactive experiences using motion tracking technology. I think the campaign needs work from a User Experience standpoint (it's not very clear what you're supposed to do without reading about the campaign first) but the technology is pretty cool and the idea itself (Hugo Boss let's you see things differently) comes through in the execution.
http://www.fruktcomms.com/hugo-boss-turns-heads-with-interactive-film/
Here's the actual YouTube link:
http://www.youtube.com/hugobosstv
-Haley
http://www.fruktcomms.com/hugo-boss-turns-heads-with-interactive-film/
Here's the actual YouTube link:
http://www.youtube.com/hugobosstv
-Haley
HOW TO: Successfully running social media contests
Found this article to have a lot of useful tips/facts about running social media campaigns... some good things to know before diving into contests... Things clients do/don't want to hear in reference to them, groundwork, etc...
Subscribe to:
Posts (Atom)