This isn't really related to interactive concepting, but I thought it was a cool idea of how the concept of social media can be used for a social good. I think some of the most successful ideas nowadays are contributing toward solving social problems and people are almost becoming accustomed to brands doing something to make the world a better place.
http://www.psfk.com/2011/07/liveandtell-the-social-network-that-preserves-languages.html
- Haley
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