Digital Technology and Social Media Breathe New Life

http://www.guardian.co.uk/media/2010/nov/15/advertising-social-networking-digital-technology

I found this article really interesting... It links to a number of digital campaigns, including many that deliver strong social media innovations. It's amazing to me how far we can take technology. I feel as though almost anything you can think up - no matter how insane it might seem - can be done in some fashion. While a year ago, the concept of using Facebook as a useful advertising tool was big news, it now only scratches the surface.