This is a great way of coupling the old (print) with the new (mobile apps). It is unlikely that they would be able to get as many people to come into the dealership to test drive the car than to download the app that simulates the new features. Words cannot express what augmented reality can.
http://www.youtube.com/watch?v=FhbkqFdKnP8
I like this! This inspired me to create some cool ads that are interactive.
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