YouTube Head Tracking

This is neat - and it opens up a whole new scope of possibilities for interactive experiences using motion tracking technology. I think the campaign needs work from a User Experience standpoint (it's not very clear what you're supposed to do without reading about the campaign first) but the technology is pretty cool and the idea itself (Hugo Boss let's you see things differently) comes through in the execution.

http://www.fruktcomms.com/hugo-boss-turns-heads-with-interactive-film/

Here's the actual YouTube link:

http://www.youtube.com/hugobosstv



-Haley