In order to promote their fast wirless internet speeds, Vodafone released the Buffer Busters iPhone app. The objective is to capture as many "Buffer Demons" as possible in a fight to save the world from slow mobile internet speeds. The prize for this (a flatrate phone bill for life) makes it worth participating in, and the fact that you get more points by downloading your demons in a Vodafone store is a great way to bring in customers.
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