Powerade Challenges

The New Zealand based 'Powerade Challenge' is a 9km running course around the waterfront in Auckland. Runners registered to receive an RFID bracelet in the post. They then run the course, check in at three Powerade vending machines along the way, and their time is uploaded automatically to the Powerade Challenge website. As a nice little PR boost, the Powerade-sponsored NZ All Blacks have also hauled their enormous frames around the course, giving weedy mortals some finishing times to aspire to. An online leaderboard separates the wheat from the chaff.

http://powerade.co.nz