The promotional YouTube video, dreamed up by the Interactive Marketing Team at Coca-Cola Germany for Sprite Zero, minimizes branding because its creators “wanted the focus to be on the content and the interactivity.” They added, “This sort of video is quite different from what we at Coca-Cola usually do, in terms of ‘edginess’ and branding.”
http://cosmonavigator.wordpress.com/2011/08/14/interactive-youtube-sprite-zero-skate-n-splash/
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