Toronto is Trending

From the moment they're printed travel guides are hopelessly out of date, a curse that means that most visitors miss out on the of-the-moment energy that makes them exciting to locals. Attempting to counter that, Toronto Tourism is promoting the city to would-be visitors with an interactive map showing real-time Foursquare check-ins and Twitter updates.

Visitors to the site - created by agency Crispin Porter + Bogusky - encounter a tilt-shifted view of the city's key locations, with speech bubbles featuring the latest tweets featuring the #torontotrending hashtag. Clicking through, a top down map shows check-ins, the more a place has, the bigger the icon, alongside deals for hotels and theatres, for example, from the tourist authority.

trending.seetorontonow.com