You play three casino games on the Aldo website. If you win all three, you get a discount and are entered to win unlimited Aldo Shoes for the next 25 years. It's not the most revolutionary idea, but it makes the user feel better about themselves than a sale would. I really just love the style of the Terry Richardson-directed footage (plus the 15% off I get on my next purchase!)
http://aldoshoesforlife.com/
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